Last week we published Part 1 of our conversation with Craig Warner, founder of Your Brand Cafe.
We discussed the origins of Your Brand Cafe, his custom printing and small business branding company, as well as how mobile bar owners can benefit from the low minimums, design assistance and unique, personalized products that they offer.
Here's a reminder of what Craig told us about his company last time out.
"We offer a combination of production capabilities, customer service, and scalable ordering options that is unrivaled in our industry.
We design every customizable product to our customers’ exact specifications, and we even include them in this creation process to make sure we get it just right!"
In Part 2 of our interview, Craig tells us more about some exciting upcoming plans for the company in 2023, why they are investing in reusable products, plus information on the amazing work that they support aid organization charity:water on.
Hey Craig thanks for joining us once again!
So, jumping straight back in, what are your upcoming plans for the business and your range of services in 2023?
Ever since the COVID-19 pandemic, we’ve watched so many of our foodservice customers rely increasingly on carryout business.
With the demand for carryout not going anywhere, we’ve begun expanding upon our selection of takeaway products.
Along with takeout boxes, cup holders, and carryout bags, our goal for 2023 is to include custom printed pizza boxes, branded deli sheets, and branded pastry bags into our product line!
With such a large product range, how does sustainability and reusability fit into your business?
While disposable cups are fantastic for brand marketing, they have a shorter lifespan than other products.
That’s why we’re planning to incorporate more reusable drinkware into our product line!
We have plans to expand our current selection of customizable mugs and tumblers and also introduce frost flex cups and stadium cups into our cup selection.
Not only are these cups eye-catching in their appearance and design potential, they’re also reusable and perfect for customers to use at home for years to come!
We do what we do for small and growing businesses because we were once in the very same position!
We can relate to the excitement of the unknown, the challenges and setbacks, and the triumphs that come with building a small business, and we want to help our customers achieve their own ambitions.
I also saw that Your Brand Cafe is the supporter of an amazing charity. Could you tell us more about that?
The simplicity of acquiring clean water in the United States can easily be taken for granted.
For millions of people around the world, access to clean water is nowhere near as simple as just turning on a faucet.
In many nations, entire communities lack access to basic water services.
This issue struck a chord with us, so we decided to lend a hand to those tackling these problems by donating a portion of sales to clean water projects around the world.
Whether it be a piped system, a well, or a system for collecting rainwater, charity:water creates opportunities for people in these regions to support their families and attain a higher quality of life.
Since December 2018, we've helped to fund the completion a well with a handpump in Ethiopia and a well with a handpump in Malawi which combined helped serve over 700 people.
We are currently helping fund three additional water projects - a piped system with tap stands in Nepal, a handpump well in Mozambique, and another piped system with tap stands in Madagascar.
That’s such a great cause!
And, finally, what are you most looking forward to over the next year?
Lastly, we’re excited to build upon our sourcing and distribution service known as YBC Plus!
When our customers have begun to expand their business to new locations and territories, YBC Plus helps them take that next step.
YBC Plus offers a wide range of benefits to clients, including an online ordering hub accessible by every store location, comprehensive product sourcing to find new items, and even storage space within our warehouse that helps customers get orders shipped within 24 hours!
In addition, our customer service is always available to answer any questions or concerns related to our products or their designs.
We do what we do for small and growing businesses because we were once in the very same position!
We can relate to the excitement of the unknown, the challenges and setbacks, and the triumphs that come with building a small business, and we want to help our customers achieve their own ambitions.
Exciting times ahead! Thanks so much for your time, Craig – it’s been great to chat and learn more about your business. All the best for 2023!
A big thank you to Craig and his team for giving us their time over the course of our interview.
Your Brand Cafe would also like to extend an offer to Roll To members and readers of a free sample pack that showcases the custom products that they offer.